What vehicle fleet safety KPIs should you be measuring?

fleet safety kpis

Every fleet manager wants to put vehicle and driver safety at the core of their strategy. Fleet safety is vital for driver well-being and for keeping costs low. The question is – what fleet safety KPIs should your fleet managers be measuring … and how? Safe drivers are far less likely to be involved in accidents. In recent years, there have been remarkable developments in the field of telematics. These have resulted in massive changes in the way companies can assess and improve their fleet safety. Advanced solutions like AddSecure’s RoadView Plus AI camera now offer powerful ways to track and enhance your fleet’s performance.


Safety through data-driven insights and AI

In recent years, telematics systems have become so much more advanced than before. In the early days, they were pretty much about GPS tracking and little else. How things have changed! Now, these systems provide a wealth of safety-related data that will help your fleet managers understand driver behaviour and raise it to higher standards. This data might include information on speeding, harsh braking, and even seatbelt use, offering a complete picture of how your fleet operates.

Proactive safety measures are far preferable to reactive ones. Instead of waiting for an accident to happen and dealing with the fallout, you can use telematics data to prevent accidents before they occur. By identifying risky behaviour early, you can give targeted training and support to your drivers.


Introducing AddSecure’s RoadView Plus AI camera

One of the most advanced tools in this field is the RoadView Plus AI camera. Our transformative device detects driver distraction in real time and then immediately alerts the driver and the fleet manager. Addressing distractions as they happen will make a huge, positive contribution towards reducing the risk of accidents, making your fleet safer and more efficient.


What fleet safety KPIs can telematics systems monitor?

  1. Harsh manoeuvres

    Harsh braking, rapid acceleration, and sharp cornering are all dangerous driving behaviours that can lead to accidents (and inefficient fuel usage). Telematics systems automatically detect and record these events via the onboard G-shock sensor, giving you insights into how your drivers are handling their vehicles.

  2. Speeding

    Speeding is one of the leading causes of accidents and injuries. According to road safety charity Brake, road deaths caused by excessive speeding is on rise, with a 20% increase in 2022 (303 people killed) compared to 2021! Telematics data helps you pinpoint speeding incidents and identify drivers who frequently exceed speed limits. Telematics systems such as AddSecure, also offer ‘Contextual Speeding’, which reports on speeding incidents relevant to the vehicle type.

  3. Seatbelt usage

Seatbelt compliance is crucial for driver safety. Some telematics systems can monitor seatbelt usage via the CANbus, ensuring drivers are following safety regulations. This data helps you enforce seatbelt use and protect your drivers in case of an accident.

  1. Driver distraction with RoadView Plus AI

    AddSecure’s RoadView Plus AI camera is a powerful and versatile tool that uses facial recognition and infrared technology to monitor driver behaviour. It detects driver distraction in real time. This could be, for example, if a driver looks away from the road for too long, shows signs of drowsiness, is veering out of their lane with no indicator on, or uses their phone. When the device identifies these behaviours, it triggers in-cabin alerts to warn drivers and also records the event on the telematics platform for further analysis and reporting.

  2. Night-time driving

    Night-time driving presents an increased risk of driver fatigue. Telematics systems monitor night driving patterns to help you identify potential fatigue risks. By understanding when and how often your drivers are on the road at night, you can take steps to reduce fatigue and improve safety.

  3. Eco-driving score

    Of course, encouraging fuel-efficient driving saves money – but it also promotes smoother and safer operation. Telematics systems provide an eco-driving score using a combination of accelerometer and CANbus data, which helps you identify and reward drivers who practise fuel-efficient driving habits. The result? Safer driving and lower fuel costs.


Turning data into a safer fleet

It’s one thing to gather data. It’s another to turn the data into positive action. Using safety data effectively will transform your fleet’s performance. By making strategic use of your telematics insights, you can take concrete steps to improve safety across your fleet. Here’s how:

  • Implement a driver safety policy

    To improve safety for your company’s drivers, create a clear policy outlining licensing requirements, safe driving habits (no texting, speeding, etc.), vehicle maintenance procedures, and accident reporting. Train drivers on the policy, get leadership buy-in to enforce it, and use tools like telematics to monitor behaviour. Regularly review and update the policy for continuous improvement.

  • Identify risky driving behaviours

    Safety data helps you identify risky driving behaviours and patterns, including distraction. With real-time alerts and detailed reports, you can spot issues like harsh braking, speeding, and driver distraction early. You’ll then be able to address these problems through …

  • … targeted driver coaching

    Once you’ve identified specific safety concerns, you can implement targeted driver coaching programs. Tailor your training to address the exact issues each driver faces, whether it’s improving seatbelt use, reducing speeding, or minimising distractions. Focused coaching ensures your drivers receive the support they need to improve their habits.

  • Develop driver reward programs

    Encouraging safe driving habits is key to a safer fleet. Develop driver reward and recognition programs to incentivise good behaviour. Rewarding drivers for maintaining safe speeds, wearing seatbelts, and avoiding distractions boosts morale and promotes a culture of safety within your fleet.

By turning data into actionable insights, you’ll be well on the way to creating a safer, more efficient fleet.


Creating a culture of safety with data-driven telematics

Proactive safety is critical for protecting your drivers and reducing costs. Data-driven insights from telematics systems help you stay ahead of risks. Typical is the advanced AddSecure RoadView Plus AI camera. This technology will enable you to monitor driver behaviour, identify potential issues, and take steps to prevent accidents before they happen.

AddSecure’s comprehensive telematics solutions empower businesses to create a culture of safety within their fleet. From detecting driver distraction to encouraging eco-driving, these tools provide the insights you need to improve safety and efficiency.

Take the next step in enhancing your fleet’s safety and take a look at our mini guide on ‘5 quick wins to enhance driver safety’.

Make your fleet safer and more efficient with AddSecure’s advanced telematics solutions.